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Course image Librarianship: Programming and Marketing Your Services
Intermediate Librarianship Courses
Course Summary:
Optional Print Course Material: Librarianship: Programming and Marketing Your Services
*Course material will only be sent to students who are registered in the course.
This course presents techniques for programming and promoting
your collections and services. Success in this area increases
usage and user satisfaction and may generate funding
possibilities.
Course Length: 7 weeks
Contact Hours: 30
Grading Scale: 50% Tests/50% Assignments
Course Length: 7 weeks
Course Content
MODULE 1
PROGRAMMING & MARKETING YOUR SERVICES
Active Programming
Active versus Passive Programming
MODULE 2
Program Types
MODULE 3
SHAPING THE PROGRAM
What
When and How Often?
The Calendar
Who?
Where?
How?
MODULE 4
LOGISTICS
Time
Speaker’s Calendar
Inclement Weather
Space
Program Site Checklist
Reservations
Outside Speaker Arrangements
Practice
Be Prepared
Have Fun
MODULE 5
Promoting the Programs
Level I, The Basics
Level II, Outreach
Personal Contacts
Level III, Generating Interest
MODULE 6
MARKETING CONCEPTS FOR GENEALOGY LIBRARIANS
Market Research
Public Relations
Community Involvement
Branding
Advertising
Media Planning
Distribution
Displays
Location
The Ability to Browse
Variety
Supplemental Materials
Outside Displays
Sales
The Mix
MODULE 1
PROGRAMMING & MARKETING YOUR SERVICES
Active Programming
Active versus Passive Programming
MODULE 2
Program Types
MODULE 3
SHAPING THE PROGRAM
What
When and How Often?
The Calendar
Who?
Where?
How?
MODULE 4
LOGISTICS
Time
Speaker’s Calendar
Inclement Weather
Space
Program Site Checklist
Reservations
Outside Speaker Arrangements
Practice
Be Prepared
Have Fun
MODULE 5
Promoting the Programs
Level I, The Basics
Level II, Outreach
Personal Contacts
Level III, Generating Interest
MODULE 6
MARKETING CONCEPTS FOR GENEALOGY LIBRARIANS
Market Research
Public Relations
Community Involvement
Branding
Advertising
Media Planning
Distribution
Displays
Location
The Ability to Browse
Variety
Supplemental Materials
Outside Displays
Sales
The Mix