Enrollment options
Optional Print Course Material: Business Skills: Marketing Your Services and Products
*Course material will only be sent to students who are registered in the course.
Marketing is the way to get the word out about your business, so that potential clients or customers will find you. As with most professionals, you may prefer to spend your time and energy doing what you do best—whether that is writing books of families’ histories, making video-biographies, or capturing oral histories for a business history—but in order to find clients, you must give adequate attention to marketing. In this course, we will present the basic methods and topics in marketing, geared toward a small business owner like a personal historian or professional genealogist.
It is recommended that you have taken the course, Business Skills: Creating a Business, or at least have written a business plan and started a business.
Course Length: 7 weeks
MODULE 1
INTRODUCTION
Suggested Prerequisite/Companion Courses
Short Explanation of Course Value
Course Overview
Marketing Glossary
APPROACHES TO MARKETING
Websites
What is Marketing?
Various Approaches
Let’s Talk About Selling
Let’s Talk About Competition
Additional Resources
MODULE 2
COURSE NOTES & ASSIGNMENTS
TARGET PRACTICE
What Is a Target Market?
Identify Your Targets
How to Get in Front of Ideal Clients
Your Community
MODULE 3
MANAGING YOUR CLIENTS
Your “Targets” Are People
Putting Your Clients First
Create a Database
Ask for Referrals
MODULE 4
BASIC TRAINING: PREPARING FOR MARKETING
Image & Branding
Basic Materials
MODULE 5
MANY WAYS TO MARKET
Marketing Methods
Advertising
MODULE 6
MIXING IT UP
Marketing Mix: The 4 P’s
Planning
Budgeting
BIBLIOGRAPHY