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Course image Business Skills: Establishing and Promoting Your Website
Basic Professional Development and Business Skills
PD-106: Business Skills: Establishing and Promoting Your Website
Course Summary:

Optional Print Course Material:Business Skills: Establishing and Promoting Your Website

*Course material will only be sent to students who are registered in the course.

A website is an important part of your overall business. But planning, creating and maintaining a website can seem overwhelming. What information should your website include? What should not be part of your website? 

In this course we will start at the basics and discuss why you need a website, provide ideas for your website, and go through the steps of getting started. Using WordPress and Blogger for your website and blog will be discussed. 

Course Length: 7 weeks

Contact Hours: 18
Grading Scale: 70% Tests/30% Assignments
Course Length: 7 weeks
Course Content

MODULE 1
INTRODUCTION
Websites
Why You Need a Website
Getting Started
Suggested Reading & Resources

MODULE 2
CHOOSING & REGISTERING YOUR DOMAIN NAME
Websites
First Things First
.COM vs. All the Others
Domain Name Registrars
Hosting Services
What is Whois
SEO 101
Suggested Reading & Resources

MODULE 3
WHICH ONE DO I CHOOSE?
Websites
Introduction
WordPress.org
Wordpress.com
Blogger
Weebly
Suggested Reading & Resources

MODULE 4
PROFESSIONAL GENEALOGY WEBSITE ESSENTIAL ELEMENTS
Websites
Email Marketing Platforms
Essential Elements
Suggested Reading & Resources

MODULE 5
TYING IT ALL TOGETHER
Websites
Introduction
Defining Your Audience & Actions You Want Them to Take
So You Have Defined Your Audience. Now, What Do You Want Them to Do?
Suggested Reading & Resources

MODULE 6
MARKETING
Websites
Word of Mouth
Content Marketing
Blogging - Why Your Website Should Have a Blog
Email Marketing/Newsletters
Social Media
To Advertise or Not to Advertise
Listings with Professional Organizations
Tips
Suggested Reading & Resources
GLOSSARY